Marketing Research internship
Gain experience in marketing research with an internship in this New Zealand animation house. Which strategy must the company follow to expand its current customerโs database with potential new customers in the Asian Pacific market within the next year?
Intern Duties
A new customer market in the Asian Pacific region must be reached by a desk and field research. For that market, potential clients must be mapped and being integrated into the existing database. The potential clients must be approached by the best possible medium according to the (research) findings/knowledge of the intern. During the research, you can aid the marketing team in getting the word out that this company is alive and kicking.
Before any action is taken, a plan of action must be written, including the best way to find potential customers in the Asian Pacific region and a procedure which will state how to approach/receive information of these customers. An approval of this plan of action will bring the intern to the next level of the assignment.
The new potential market will be implemented by the student with approaching strategies. The outcomes of the new customer market must be translated into new growth areas for the company.ย These growth areas must be integrated on a strategically, tactical and operational level.
The outcomes of the assignment will be presented in both a written report and an oral presentation at the company.ย Additionally, they are expecting you to actively work with and be a part of the production team in daily tasks such as research, administration, production, etc.
Company Description:
Location: Auckland, Takapuna
Industry: Animation
Position: Marketing Assistant
Vacancy code: NZ 1730
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